What's the most important trait Cowell looks for in a PR executive? "Loyalty," he says. "This is someone who almost devotes their life to you -- they give up weekends, they're on call 24 hours, holidays don't exist -- and they need to care, and she genuinely does."
READ MORE : “How ‘X Factor’s’ Simon Cowell’s Right-Hand Woman Handles the Mogul’s Empire and Ego”
”Love it. Hate it. Say you hate it but secretly love it. Whatever your views on The X Factor, the show is a media sensation…. at the helm of the show's formidable media operation is petite and vivacious Ann-Marie Thomson.
Our interview, which takes place at Syco's offices at Sony HQ, is interrupted by both Il Divo and Alexandra Burke, who spot Thomson through the glass office walls. 'She's fantastic,' Burke tells PRWeek. 'That's why she is where she is. She's got a heart of gold and she really protects you.'
READ MORE : PR WEEK PROFILE: AnnMarie Thomson - Global Head of Media Syco
“James Herring, says she keeps a ‘very cool head and a winning smile’ while juggling PR for some of the UK’s biggest TV shows and stars: ‘Despite the fact that she commands the respect of newspaper editors and record company CEOs, she has a common touch with her feet firmly on the ground when it comes to taking those tricky decisions.’”
L.A. Reid " She's arguably the most broad-based PR person I've ever met, because she does entertainment. It's lifestyle, celebrity, music, TV. controversies."